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A steady diet of ads with 'humor and a little irreverence' has helped propel growth at Colorado-based FirstBank for over a decade. The bank's marketing chief and the creative director of its ad agency, TDA Boulder, reveal the secrets to a successful partnership and share tips other financial providers can use.
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Creative Many standard bank advertising pieces have similar copy and creatives. Your brand can rise above this by having creative and clever ads. For instance, you can show the benefits that your program like credit card cashback rewards can offer. This ad by Visa shows the card as a money-printing machine due to its lucrative cashback program. 4.
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1. Commerce Bank Here's one of the best online banking ads out there. It's an ad for a college trust fund that uses a relatable image, as well as a great message to get the target audience on board, which are parents with small children.
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It connects a group of elements of the exact nature via colors, lines, frames, or other shapes. In this ad, notice the color transitions between the environments of the mother and son. Alternately, you can use a tangible connecting reference (lines and arrows) from one element to the next to create a visual connection.
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Bank Ads on Behance
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A Gallery: 13 Unconventional Bank Marketing Campaigns Subscribe Now Get The Financial Brand's FREE Email Newsletter A unique (and effective) marketing campaign is crucial to any sector, but banking needs them the most, because 'traditional' can get old, real fast.
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The Ad Creative Bank is a digital compendium of smart, innovative, and inspiring creative ads from across Facebook and Instagram that actually perform. It features a stream of ads from across a variety of industries and verticals, categorized by ad type and purpose. As you click through the site, take note of what stands out to you.
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The Ad Creative Bank is a great resource for inspiration.They have a bunch of different categories and inside of them, they have 6 different styles of ads..
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Ad Creative Bank Create Inspired Ads The Ad Creative Bank was built to showcase examples of inspired, effective digital advertisements that perform. It's your resource to get inspired by ads from across industries, take note of and learn new best practices, and start thinking creatively about how to make sure your brand's digital ads are up to par.
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Canada's Scotiabank and its agency of record, Rethink, have released a 60-second ad that aims to give people a more hopeful perspective on their financial potential. The short film follows a.